Artic Expedition is a clothing brand for extreme weather conditions. Their target market is mainly us consumers, we helped them visualize the features of their new product line to display on their website as well as for interal usage

The Goal

Their new product feature ATMODRY, keeps you warm and dry in any climate, it is water resistent with taped seams but you can still machine wash it, it is light and resistant to all wind and weather condidtions. We created a sereies of clips to to explain the features to their target group in an engaging and easy way.